Y&R
Y & R Advertising Ireland is the Dublin arm of Young and Rubicam Worldwide.
Formed in 1968 as Hunter Advertising, the agency was acquired by WPP plc in 2003. It now operates as part of WPP’s Y & R network.
We are a combination of a long established Irish ad agency and a global network which has built and managed some of the world’s leading brands. What we have in common is a commitment to building powerful, sustainable brands that move minds, move products and drive marketplace results for our clients.
We can do this because we understand our clients business and we have a proven track record in identifying and creating opportunities for them to grow.
Y&R began life in the United States in 1923 when John Orr Young, an account executive, and Raymond Rubicam, a copywriter, formed their partnership. It was the first agency to emphasise the importance of sophisticated research in understanding consumers. Other industry firsts include the first colour television commercial, the first 90 second television commercial, the first agency to venture into cable television, the first top 10 agency to design a web site for a client, and the first agency to produce a live cybercast on a client’s behalf.
For more than 75 years, Y&R has delivered on its promise to be its clients most valued partner, providing innovative, brilliantly executed ideas that transform brands and businesses. Superior brand knowledge, coupled with a creative philosophy of “inspired simplicity” make Y&R one of the world’s most successful advertising agencies.
News
July 2009New Lynx campaign from Y & R Lynx set pulses racing, with the arrival of Lynx Fever
To celebrate the legendary Lynx Effect and the arrival of Lynx’s hottest new scent Lynx Fever, Lynx is bringing a taste of Brazil to Dublin with the ‘2009 Lynx Fever Brazilian Beach Party’ this July at the POD. A media investment of over 345K has been made for the No 1 male deodorant in the market that holds a 57% market share.
May 2009
Mythological monsters in new tv commercial for Rennie Dual Action
If you’ve ever felt that a firey horde was waging war inside your body after a late-night curry or a lunch you wolfed down a bit too quickly, then the new TV commercial for Rennie Dual Action will really hit the spot.
It features a horde of burning mythological monsters charging through a burning landscape to do battle against the twin forces of good — two warriors representing the powerful relief of Rennie Dual Action who soothe and defend against the burning pain of heartburn.